Fuel & Free Time isn't backed by investors or focus groups. It started with grease under the fingernails and a realization that hit harder than Louisiana summer heat.
Built in the Garage
Born from blood, sweat, and years of earning our freedom. This is more than a brand — it's a brotherhood.
The Moment Everything Changed
3:47 AM. Highway 90. Just outside Lafayette.
After pulling a 16-hour shift, watching the sun rise over the Atchafalaya Basin from the seat of my bike, it hit me. I'd spent 20 years trading time for money, thinking someday I'd have enough to finally live. But watching those old-timers at the truck stop — guys who'd "made it" but were too broken or too late to enjoy it — I realized the real luxury wasn't in my bank account.
"Time isn't money. Time is everything money can't buy back."
That morning, Fuel & Free Time was born. Not as a business plan, but as a middle finger to the lie that we should wait until retirement to live. Every piece we make is a reminder: the goal isn't to get rich enough to buy freedom. It's to be free enough to get rich in experiences.
The Gear That Gets It

The Essentials
Daily drivers. The tees, hoodies, and gear that remind you why you grind — so you don't have to forever.
Explore Core →
High Octane
Performance gear for when you're burning rubber, not burning out. Technical fabrics meet garage style.
Shop Performance →
Masters Series
Small batch. Big stories. Limited pieces honoring those who've mastered the art of living on their terms.
View Drops →What We Stand Against
The 40-Year Plan
Waiting until 65 to start living. We believe life happens now, not after four decades of postponement.
Time Poverty
Being cash rich but time broke. What good is a garage full of toys if you never have time to play?
Corporate Chains
Golden handcuffs and corner offices that become expensive prisons. Freedom isn't negotiable.
Crafted in Lafayette
Every piece is designed, cut, sewn, and shipped from Lafayette, Louisiana. Not because it's trendy or marketable, but because this is where the culture lives.
The Full Story

Every thread is sewn with purpose in Lafayette — not to save costs, but to build something real in a world of dropshipped dreams.
From that first sunrise on Highway 90 to every late-night garage session since, we've stayed true to one principle: time is the only real currency.

What Drives Us
Time as Currency
The only resource you can't earn back. We measure wealth in free hours, not dollar signs.
Fuel Everything
Gas, diesel, jet fuel, coffee — whatever powers your passion, we celebrate it.
Cross-Gen Unity
Old heads and young bucks united by shared values, not shared birthdays.
Culture > Commerce
Building a movement, not just moving product. Community first, sales second.
Ready to Claim Your Time?
Join a growing tribe that measures success in sunsets, not spreadsheets.